I created this product with very selfish reasons in mind. You see, I have been watching my link popularity rise almost every week. The problem is, I had to go to some website somewhere to do it. This may sound simple to do, but it was very time consuming. Not only did I check my link popularity, but I have also have been monitoring ALL my competitors too. I wanted to know how they where doing in their marketing efforts as well. You could say, I was becoming a "secret agent" of sorts, the good kind of course.